Buyer's Handbook - Featured Brands
Below you will find the most common questions and corresponding answers. Click on any of the below links and you'll be directed to that section. We have tried to be as thorough as possible with each answer by providing helpful links where appropriate.
WIGS REFERENCE
FEATURED BRANDS
Since the foundation, 1979, Estetica Designs have been committed to providing the highest quality wigs. From our luxurious, silky human hair to the wonderfully natural feel of our synthetic fiber, we are proud to offer the softest, most manageable hair. At Estetica, we take great pride in the craftsmanship of our products and believe that comfort and style should go hand in hand.
With Estetica Designs, we no longer have to sacrifice comfort for beauty. All of our wigs are carefully constructed using our exclusive Pure Stretch Cap technology. This unique design allows our wigs to stretch along the perimeter, eliminating pressure points and ensuring the most comfortable fit.
Our various cap constructions all take advantage of this technology and offer endless style possibilities. From front lace line to monofilament top to 100% hand-tied base, we have a wig in our collection that is sure to meet your needs.
The patented design of our Pure Stretch Cap is what sets us apart from other wig companies that simply cannot do what we do. It is the foundation of our company and one reason for our success. At last, wigs that not only look great, but feel great too!
Jon Renau is a family owned business that has become an international leading manufacturer of wigs, hairpieces, hair additions and hair extensions. John and Stella Reynolds, the founders of Jon Renau, began their entrepreneurial journey in the alternative hair industry in South Africa in 1969. When they transferred operations to the United States in 1984, the Reynolds continued to grow Jon Renau as a family endeavor. From their start with party plan and direct sales to their work with both small boutiques and large retailers in the United States, Canada and South Africa, the Reynolds family has nurtured their business by nurturing their customers.
"We have always cared deeply about our customers’ well-being,” says John Renolds. “We believe our customers respect our family values.” As a family business, Jon Renau remains focused on creating products that truly improve the lives of customers. Jon Renau believes it is essential for a woman to have the ability to express herself through style and color whether she seeks alternative hair for fashion or from needs.
The Jon Renau collection boasts over 125 different styles and over 100 salon inspired colors, giving women the freedom to choose. Celebrated throughout the industry for our fantastic color selection and attention to detail, we strive to provide the finest quality, the best value and the highest customer satisfaction.
Louis Ferre® was established in 1991 as a sister company of Daihwa Co.Ltd, one of the world's largest manufacturers of fashion wigs and hair products in Korea since 1961. With its strength in R&D and over 50 years of manufacturing expertise, Louis Ferre® earned its reputation by introducing new technologies to fashion wigs and hair products.
The new level of comfort and natural look was far superb to industry standards and set a new age standard of excellence. Louis Ferre®'s patented Mono System®, Illusion Lace Front®, Natural Root Construction™, and Top Piece® are a few of Louis Ferre®'s world famous innovations.
Rene of Paris™ introduced the world-famous Noriko® Collection, designed by Noriko Suzuki, in 1995.
The Noriko Collection offers innovative, ready-to-wear creations, in "gradient" color combinations as well as a multitude of ROP's airbrushed favorites. Gradient color tones were originally developed by Aderans, the parent company of Rene of Paris, in 1998 and are extremely popular today.
All of these unparalleled-quality products are manufactured by Aderans' own factory in Thailand, which was especially built for the wig & hairpiece industry. Please enjoy, Noriko - The Ultimate Wig Experience.
Raquel Welch is the world leader in the category of 'alternative hair' accessories, extensions and systems for women and men. As the ultimate global source for the highest quality 'wearable hair,' we pledge to continue to position our products in the forefront of the fashion and beauty industry while generating maximum consumer awareness and demand.
Raquel Welch will achieve our vision by continuing to utilize the highest-quality human and synthetic hair, the most innovative designs,sophisticated manufacturing techniques, and the most advanced technology available.
We stand by our products and support our customer base, stylists and industry with comprehensive education, inspired marketing, innovative merchandising and individualized customer service.
Our passion: to inspire women and men throughout the world to see all the possibilities of alternative hair.
Our challenge: to continue to bring together the best minds and artistic talent to innovate and create the styles of tomorrow.
Message from Raquel
Most of the time when you look in the mirror...it's all about your hair! Right? When my hair looks good, everything is right with the world. I think you know the feeling, but it doesn't happen often enough...so besides the times I wear wigs for filming or red carpet appearances, I have been wearing wigs in my personal life too...What a difference! Let's face it when a woman feels good about her hair she radiates beauty and confidence.
Since I started the Raquel Welch Wig Collection, I've witnessed enormous advances in technology that have allowed for countless improvements in the coloring, fibers, construction and wear-ability of our wig products...which means that they are lighter, more natural looking and more user friendly than ever before.
It is my aim to help you achieve whatever hair style you desire and to change your look and color on a whim...if you so choose. Women change their minds often, that's how we keep 'em guessing. So we should be able to change our hair at a moment notice. And it's easy!
What fun to be alive when the new age in wig making is keeping up with technology. It's a whole new world for today's woman and her hair. Join the fun and step into “the look” that you've always wanted...with one of my wigs. People will never know you are wearing one!
As always,
Established in 1971 by distinguished French stylist Rene' Hafid, Rene of Paris™ wigs has become known for their fashion forward styles and high quality. Purchased by the international company Aderans in 1989, Rene of Paris wigs also produce the trendy Noriko wigs collection and the ultra high quality Amore collection.
The Gallery Collection is an abundance of sophisticated designs ranging from new hand-tied wigs and styles featuring their Aero-Light caps and Advanced Shades to an assortment of add-ons and toppers. You just have to see them!
Milestones
1971: Rene of Paris (ROP) is born
1976: Rene of Paris becomes a California Corporation
1989: Aderans Co., Ltd. purchases Rene of Paris
1995: Aderans launches Noriko Collection
1998: Gradient color tones are introduced
1998: Amore Designer Series is developed for the medical special needs consumer
2005/2006: Noriko introduces elegant monofilament shapes to legendary collection
2007: Dimensional highlighted color system "Hybrant Shades" introduced
Sepia Wigs have been designing and creating hair products for more than 30 years. They offer an extensive collection of wigs in a wide variety of European and African American styles. In addition to their popular synthetic styles, Sepia offers a beautiful, affordable collection of human hair/Futura blend and human hair wigs. They offer the best wigs in both style and value.
Tony of Beverly continues, after 5 decades, to set the standard of style and innovation in alternative hair.
Our Mission
For us, bringing to the world the highest quality hair products available is not enough. We are dedicated to ensuring that all of our products are produced in a fair, ethical and sustainable way. Caring for the people that makes up Tony of Beverly. The businesses we serve, and the individuals that depend on our products are a driving force in everything we do.
Our products can be found in the finest specialty wig shops and boutiques, premium salons and online retailers worldwide. To the generations of women that have chosen Tony of Beverly, your support continues to inspire us.
With her whole adult life devoted to the ready-to-wear hair industry, Noriko Suzuki works with an artist's passion and a scientist's precision- a rare combination. Her work embodies the epitome of artisanship.
Always standing at the crossroad of art and science, craftsmanship and innovation, Noriko Suzuki relentlessly pursues excellence and never settles. Now one of the most renowned and recognized designers worldwide in the industry, she turns a new chapter in her professional career.
Noriko Suzuki is proud to be the exclusive wig designer for TressAllure [not affiliated with Aderans] and is eager to create, innovate, and inspire.
In 2010 Amekor launched the Vivica A. Fox Hair Collection with a committed team of stylist and hair industry experts. Vivica A. Fox is an actress, producer, and fashion lover.
Amekor Industry was founded in 1979 and is based in Conshohocken, PA. We are the only major company that uses celebrities as the face to our brand. In 1996 Amekor Industries partnered with Beverly Johnson who was the first African American women to be on the cover of Vogue and Glamour magazine.
- Starred in Independence Day, Set It Off, Soul Food, Why Fools Fall in Love, and Kill Bill (1 & 2).
- 1997 MTV Music Award for Best Kiss for Independence Day
- "The 10 Sexiest Women of 2001" by Black Men magazine
- 2003 Soul Train Lady of Soul Awards for Outstanding Career Achievement
- 2015 placed top 3 in the Celebrity Apprentice (season 7)
Amekor Industries has a dedicated R&D team vigorously working on the newest trends and quality products to surpass the expectations of our customer base. Worldwide Exposure: Canada, Puerto Rico, UK, France, Africa, Russia, Estonia, Germany, Italy, Guatemala, The Netherlands, Australia, and Brazil.
Our company has a dedicated warehouse team focused on efficiency. Currently offering over 600 items covering 6 major categories.
Wig USA, Inc has been a leading supplier of high quality wigs since its formation in 1999, although its founder and owner, Sam Anh, has been involved in the wig industry for much longer, using his experience and expertise to create products that meet the needs of our clients.
Wig USA, Inc. is the proud producer of the Wig Pro and Bali collections. Through our wig and hairpiece collections, we strive to provide our clients with the best quality products.
Wig Pro collection consists of both human hair styles and synthetic hair styles. Our human hair maintains a premium quality due to our own specialized technique, This technique allows us not only to maintain the hair’s cuticle (which is considered Remy hair); it goes one step further that allows to create a unified texture in the hair, thus creating more lustrous and silky wigs, hairpieces, and extensions. Our technique provides our clients with comfortable and highly style-able products. In combination with our high quality monofilament tops, our clients can create a flawlessly natural look.
Our Bali collection is a sophisticated line of synthetic wigs and hairpieces. Not only does it provide higher quality construction, it provides unique and beautifully developed colors that create much more depth and movement in each product.